Chilled Milk Kemasan oleh Kazuo Fukushima and Aya Tanaka

Karya Chilled Milk Kemasan oleh Kazuo Fukushima and Aya Tanaka adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Chilled Milk Kemasan

oleh Kazuo Fukushima and Aya Tanaka

Klien: Meiji China Investment Co.,Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Chilled Milk Kemasan

Menargetkan wanita muda Tiongkok, susu stroberi premium yang terinspirasi dari resep Jepang telah diluncurkan untuk membangkitkan nostalgia. Dibuat dengan 50% susu murni, produk ini menawarkan keseimbangan sempurna antara rasa manis dan asam untuk mereka yang berusia 20-39 tahun. Produk ini menampilkan kemasan bergaya dan portabel yang memanfaatkan kepercayaan merek Jepang. Desainnya, dengan latar belakang putih dan ilustrasi stroberi yang realistis, bertujuan memberikan pengalaman ladang stroberi yang tenang, mewujudkan kesegaran dan kemewahan.

Pengakuan

Tentang A' Design Award Perunggu

Chilled Milk Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Chilled Milk Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Chilled Milk Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Dimensi & Kemasan: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tag: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Teknologi Produksi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tantangan Desain: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Riset: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasi: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Durasi Proyek: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Alur Operasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Kredit Gambar: Photographer: Zhu Jie