Chilled Milk Carton Karton oleh Kazuo Fukushima and Haruka Takeuchi

Karya Chilled Milk Carton Karton oleh Kazuo Fukushima and Haruka Takeuchi adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Chilled Milk Carton Karton

oleh Kazuo Fukushima and Haruka Takeuchi

Klien: Meiji China Investment Co.,Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #159694

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Warna

Desain

Tentang Chilled Milk Carton Karton

Untuk bersaing di pasar susu kelas atas China, teknologi unik menciptakan susu premium yang menargetkan wanita berusia 30-50 tahun, memadukan 100 persen susu murni dengan teknologi konsentrasi yang mempertahankan nutrisi untuk menghasilkan rasa yang kaya. Proyek ini mendefinisikan ulang kemasan susu, menggabungkan inovasi dan kualitas Jepang dengan cita rasa mewah. Warna ungu pada kemasan melambangkan kebangsawanan, diperkuat dengan putih dan emas untuk keanggunan dan kualitas, menjadikan desain ini sangat berkesan.

Pengakuan

Tentang A' Design Award Perunggu

Chilled Milk Carton Karton adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Chilled Milk Carton Karton diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Chilled Milk Carton Karton memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensi & Kemasan: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Tag: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Teknologi Produksi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tantangan Desain: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Riset: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasi: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Durasi Proyek: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Alur Operasi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Paten: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Anggota Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Kredit Gambar: Photographer: Zhu Jie