72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras oleh Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Karya 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras oleh Lubo Cao, Xiaoqiang Hu and Pengfei Dai adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras

oleh Lubo Cao, Xiaoqiang Hu and Pengfei Dai

Klien: Hubei Shihua Liquor Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras

72 Xiangyu The Conqueror Liquor adalah kemasan botol yang diciptakan untuk baijiu Tiongkok. Botol ini berbentuk menyerupai tripod (ding), sebuah bentuk yang melambangkan kehormatan dan kekuasaan dalam sejarah serta budaya Tiongkok. Bagian tutup botol dirancang menyerupai kepala lembu Kaisar Yan Shennong, simbol kebijaksanaan dan keberanian. Hitam menjadi warna utama, dengan aksen emas, perunggu, dan merah yang menciptakan kontras visual. Simbol-simbol melengkung yang berkaitan dengan tripod ditampilkan dalam bentuk emboss. Area berwarna memiliki hasil akhir mengkilap, sementara area hitam bertekstur matte. Kemasan ini ditujukan untuk jamuan perayaan dan sebagai hadiah.

Pengakuan

Tentang A' Design Award Perunggu

72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. 72 Xiangyu The Conqueror Liquor Kemasan Botol Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
Dimensi & Kemasan: Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml
Tag: Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
Teknologi Produksi: The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
Tantangan Desain: The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
Riset: Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
Inspirasi: The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
Durasi Proyek: The project finished in October 2021.
Alur Operasi: Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
Anggota Tim: Lubo Cao, Xiaoqiang Hu, Pengfei Dai
Kredit Gambar: HUBEI SHIHUA LIQUOR CO.,LTD