Notoginseng Kemasan Obat by Zhaocheng He

Notoginseng Kemasan Obat by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2024

Notoginseng Kemasan Obat

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award Perunggu Winner in Kemasan Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng Kemasan Obat

Notoginseng Radix Et Rhizoma adalah obat tradisional Tiongkok dengan efek terapeutik yang sangat baik. Kombinasi titik-titik pada kemasan membentuk bentuk gunung, yang tidak hanya mencerminkan lingkungan pertumbuhan bubuk Panax notoginseng tetapi juga mengekspresikan bentuk bubuknya. Desain kemasan ini dalam warna hitam dan biru memecah persepsi tradisional di industri, membuat kemasan penuh dengan gaya dan kualitas tinggi. Kemasan kotak dalam disusun dan dikombinasikan untuk membentuk lukisan lanskap yang penuh dengan konsepsi artistik Timur.

The Recognition

About the A' Design Award Perunggu

Notoginseng Kemasan Obat adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Notoginseng Kemasan Obat diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Notoginseng Kemasan Obat memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.