Karya Banquet Chinese Baijiu Kemasan Minuman Keras oleh Ying Song Brand Design Shenzhen Co., Ltd adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2024

Banquet Chinese Baijiu Kemasan Minuman Keras

oleh Ying Song Brand Design Shenzhen Co., Ltd

Klien: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Desain

Tentang Banquet Chinese Baijiu Kemasan Minuman Keras

Banquet adalah desain kemasan untuk baijiu Tiongkok, sejenis minuman beralkohol hasil distilasi. Botolnya terbuat dari keramik dengan bentuk yang terinspirasi dari vas tradisional Tiongkok. Warna biru langitnya merujuk pada keramik tungku Ru dari Dinasti Song, dan bentuknya yang minimalis mengikuti estetika Dinasti Song. Tutupnya terbuat dari paduan logam dan menampilkan aksara Tiongkok untuk kata "jamuan" di bagian tengahnya. Botol ini berukuran 87 x 87 x 305 milimeter dan dapat digunakan kembali. Bagian mulut botol dilepas dan dibalik sehingga botol dapat berfungsi sebagai vas bunga, sementara tutupnya menjadi dudukan dupa.

Pengakuan

Tentang A' Design Award Perak

Banquet Chinese Baijiu Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Banquet Chinese Baijiu Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Banquet Chinese Baijiu Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensi & Kemasan: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tag: Chinese Baijiu packaging, packaging design, reused
Teknologi Produksi: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Tantangan Desain: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Riset: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspirasi: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Durasi Proyek: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Alur Operasi: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Anggota Tim: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Kredit Gambar: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen