Extra Melty Upgrade Kemasan Permen Mint by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Desain Kemasan Competition Category.
PerungguKemasan· 2024
Extra Melty Upgrade Kemasan Permen Mint
A' Design Award Perunggu Winner in Kemasan Category
- 14,104
- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade Kemasan Permen Mint
Tim desain berpusat pada konsep salju yang meleleh, melambangkan sifat penghilang stres dari produk. Diminta untuk mempertahankan elemen merek yang mudah dikenali seperti logo EXTRA dan swoosh, maka tim desain secara visual mengevolusi swoosh menjadi lintasan ski untuk membangun adegan di mana karakter kartun dapat bersenang-senang, menggema tema tersebut. Terlihat bahwa buah memainkan peran lebih dari sekadar petunjuk rasa, melainkan sebagai papan luncur salju yang hidup, yang melengkapi penceritaan. Dimaksudkan agar momen mencicipi permen mint menghadirkan pengalaman seperti bermain ski baik di mulut maupun di benak konsumen.
The Recognition
About the A' Design Award Perunggu
Extra Melty Upgrade Kemasan Permen Mint adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Extra Melty Upgrade Kemasan Permen Mint diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Extra Melty Upgrade Kemasan Permen Mint memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
