Langjiu Estate San Pin Festival Kemasan Minuman Keras by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Kemasan Minuman Keras by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2025

Langjiu Estate San Pin Festival Kemasan Minuman Keras

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Kemasan Minuman Keras

Langjiu Estate San Pin Festival adalah desain kemasan untuk baijiu, minuman beralkohol hasil penyulingan khas Tiongkok. Set ini memuat dua produk konseptual yang mengusung tema suasana siang hari dan malam hari di kawasan estate tersebut. Kotak luarnya juga berfungsi sebagai lampu ukir kertas tiga dimensi, dengan ilustrasi pemandangan estate yang mengelilingi lampu. Saat dinyalakan, lampu ini menghadirkan kembali kesan pertunjukan cahaya malam yang digelar di estate tersebut. Kemasan ini menyuguhkan panorama miniatur dari kawasan estate, sekaligus menawarkan sebuah benda kenangan, bukan sekadar berfokus pada minumannya semata.

The Recognition

About the A' Design Award Perak

Langjiu Estate San Pin Festival Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Langjiu Estate San Pin Festival Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Langjiu Estate San Pin Festival Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei