Avand Kemasan Kue Pastri by Masoud Najafi Amirkiasar

Avand Kemasan Kue Pastri by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2025

Avand Kemasan Kue Pastri

by Masoud Najafi Amirkiasar

Client: Avand Pastry

A' Design Award Besi Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #162500

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Colors

The Design

About Avand Kemasan Kue Pastri

Avand adalah seri kemasan yang dibuat untuk sebuah merek pastri butik. Rangkaian ini mencakup tiga kotak kue, satu kotak kukis, dan satu cangkir kertas. Lukisan kuas tangan dikombinasikan dengan seni digital untuk membentuk bentuk-bentuk bebas yang menyerupai sebuah karya seni. Hijau tua dan emas digunakan sebagai warna utama merek. Permukaan yang dilukis mencerminkan sifat buatan tangan dari pastri tersebut serta kecermatan yang diterapkan selama proses produksi. Pendekatan identitas dinamis diterapkan, sehingga kemasan menghadirkan kesan artistik yang beragam alih-alih satu pola tetap saja.

The Recognition

About the A' Design Award Besi

Avand Kemasan Kue Pastri adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Avand Kemasan Kue Pastri diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Avand Kemasan Kue Pastri dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade