Mahjong Lucky Coffee Kemasan Kopi by Wenduan Su

Mahjong Lucky Coffee Kemasan Kopi by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2025

Mahjong Lucky Coffee Kemasan Kopi

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award Perunggu Winner in Kemasan Category

14,802
Verified Award Winner
Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kemasan Kopi

Mahjong Lucky Coffee adalah desain kemasan kopi yang terinspirasi dari mahjong, permainan tradisional Tiongkok. Setiap kantong berisi kopi untuk satu bulan, yang setara dengan dua set kartu mahjong. Satu set disusun sebagai susunan kartu pemenang. Set kedua dilengkapi oleh pembeli, karena setiap porsi kopi diambil layaknya sebuah ubin dan polanya tetap tidak diketahui hingga porsi tersebut dibuka. Warna oranye dan merah yang berani serta huruf bergaya muda ditujukan bagi konsumen muda. Tersedia dua varian rasa. Kemasan ini mengubah kebiasaan sehari-hari menjadi sebuah permainan.

The Recognition

About the A' Design Award Perunggu

Mahjong Lucky Coffee Kemasan Kopi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Mahjong Lucky Coffee Kemasan Kopi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Mahjong Lucky Coffee Kemasan Kopi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.