Scarlet Pembalut by Masoud Najafi Amirkiasar

Scarlet Pembalut by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2025

Scarlet Pembalut

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Scarlet Pembalut

Berbeda dengan ketidaknyamanan dan keterbatasan yang dialami wanita selama menstruasi, konsep di balik kemasan pembalut Scarlet terinspirasi dari gagasan kebebasan dan kelegaan, kualitas yang ingin dihadirkan produk ini. Alam memberikan rasa damai dan kebebasan yang sering kali tidak dimiliki kehidupan perkotaan modern. Untuk menangkap kelegaan emosional ini, desain kemasan mengambil inspirasi dari lanskap alam dan menggunakan teknik cat air yang lembut untuk mengekspresikan sensasi ini. Hasilnya adalah bahasa visual yang menenangkan dan puitis yang sejalan dengan janji produk untuk memberikan kenyamanan dan perhatian.

The Recognition

About the A' Design Award Perak

Scarlet Pembalut adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Scarlet Pembalut diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Scarlet Pembalut adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi