Ken14 Kemasan Bir oleh China Resources Snow Breweries

Karya Ken14 Kemasan Bir oleh China Resources Snow Breweries adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2025

Ken14 Kemasan Bir

oleh China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #163372

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Ken14 Kemasan Bir

Ken 14 adalah kemasan yang diciptakan untuk bir yang dibuat dari jelai lokal. Desainnya mengabstraksi pemandangan alam ladang jelai di Hulunbuir, dengan menggunakan warna putih, hijau, dan keemasan untuk menghadirkan kembali pertumbuhan jelai dari bibit hingga matang. Tata letak dan teksnya mengikuti gaya surat kabar Tiongkok kuno, yang mendukung kemudahan membaca. Materialnya meliputi alternatif kulit berbasis bio yang dibuat dari ampas biji-bijian, kain non-woven, kantong kertas kraft yang dapat didaur ulang, serta kotak kertas yang mudah terurai secara alami, yang dipilih untuk mendukung pelestarian lingkungan.

Pengakuan

Tentang A' Design Award Perak

Ken14 Kemasan Bir adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ken14 Kemasan Bir diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ken14 Kemasan Bir adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Dimensi & Kemasan: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tag: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknologi Produksi: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Tantangan Desain: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Riset: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirasi: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Durasi Proyek: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Alur Operasi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Anggota Tim: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu