Xiao Liu 30th Anniversary Kotak Hadiah oleh Ziqiong Li

Karya Xiao Liu 30th Anniversary Kotak Hadiah oleh Ziqiong Li adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2025

Xiao Liu 30th Anniversary Kotak Hadiah

oleh Ziqiong Li

Klien: ONE DESIGN Brand Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Desain

Tentang Xiao Liu 30th Anniversary Kotak Hadiah

Inisiatif ini dirancang khusus untuk sebuah entitas yang memiliki lebih dari tiga puluh gerai fisik di wilayah metropolitan Xi'an. Desain kemasan ini diintegrasikan secara halus dengan pengalaman konsumen. Desain ini secara artistik mengintegrasikan elemen tematik waktu untuk menandakan perjalanan temporal bersama antara perusahaan dan pelanggannya, melambangkan nilai-nilai inti dan kemakmuran entitas tersebut. Lebih jauh lagi, desain ini merangkum resonansi emosional yang ditimbulkan dari basis konsumen. Biarlah waktu tidak layu; semoga ikatan kita abadi!

Pengakuan

Tentang A' Design Award Perak

Xiao Liu 30th Anniversary Kotak Hadiah adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Xiao Liu 30th Anniversary Kotak Hadiah diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Xiao Liu 30th Anniversary Kotak Hadiah adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Dimensi & Kemasan: 440mmx240mmx130mm
Tag: 30th anniversary, gift-box design, years, company
Teknologi Produksi: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Riset: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Inspirasi: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Durasi Proyek: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Alur Operasi: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Anggota Tim: Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.