Aokmag Nutritionals Kemasan Suplemen by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2025

Aokmag Nutritionals Kemasan Suplemen

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

A' Design Award Perunggu Winner in Kemasan Category

14,283

Verified Award Winner

Verify Award Status for #163863

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aokmag Nutritionals Kemasan Suplemen

Aokmag Nutritionals adalah desain kemasan untuk suplemen makanan bernutrisi. Setiap botol menampilkan ikon abstrak yang datar, seperti mata, jantung, hati, atau tulang, untuk menunjukkan bagian tubuh yang disasar atau bahan utamanya. Blok-blok warna yang cerah memisahkan ikon dari teks dan menciptakan hierarki informasi yang jelas, sehingga konsumen dapat mengenali setiap produk dengan cepat. Botol berwarna gelap melindungi bahan aktif dari paparan cahaya. Labelnya terbuat dari kertas daur ulang. Tutup bergerigi meningkatkan cengkeraman dan memudahkan orang lanjut usia saat membukanya.

The Recognition

About the A' Design Award Perunggu

Aokmag Nutritionals Kemasan Suplemen adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Aokmag Nutritionals Kemasan Suplemen diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Aokmag Nutritionals Kemasan Suplemen memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging: product dimensions, 60 mm x 60 mm x 110 mm
Tags: Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology: 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge: The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research: Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration: To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration: Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow: 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members: Frank Zhu, David Wang