Colorful Zhangzhou Kemasan Produk Merek oleh Yangchao Wu

Karya Colorful Zhangzhou Kemasan Produk Merek oleh Yangchao Wu adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2025

Colorful Zhangzhou Kemasan Produk Merek

oleh Yangchao Wu

Klien: Yangchao Wu

Pemenang A' Design Award Perak dalam Kategori Kemasan

24,550

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Verifikasi Status Penghargaan untuk #164285

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Desain

Tentang Colorful Zhangzhou Kemasan Produk Merek

Colorful Zhangzhou adalah sistem kemasan dan identitas yang diciptakan untuk sebuah merek kota. Desainnya mencakup sistem identitas visual, kemasan hadiah, ruang pengalaman luring, serta platform layanan kehidupan daring. Warna merah dan bunga daffodil digunakan sebagai tema utama, dengan mengangkat sejarah, adat istiadat, dan pola arsitektur setempat. Tema tersendiri dikembangkan untuk produk-produk seperti kue bulan, teh, dan cendera mata. Setiap kotak berukuran lebar 260 mm, kedalaman 260 mm, dan tinggi 140 mm. Struktur kemasan yang inovatif meningkatkan perlindungan selama pengangkutan, dan material berkelanjutan pun digunakan.

Pengakuan

Tentang A' Design Award Perak

Colorful Zhangzhou Kemasan Produk Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Colorful Zhangzhou Kemasan Produk Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Colorful Zhangzhou Kemasan Produk Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensi & Kemasan: Width 260 mm x Depth 260 mm x Height 140 mm
Tag: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teknologi Produksi: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Tantangan Desain: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Riset: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirasi: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Durasi Proyek: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Alur Operasi: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Anggota Tim: Chief Designer: Yangchao Wu
Kredit Gambar: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.