Brown Brothers Limited Edition Kemasan Botol Anggur oleh Yiqi Tang and Zona Yuechen Guan

Karya Brown Brothers Limited Edition Kemasan Botol Anggur oleh Yiqi Tang and Zona Yuechen Guan adalah pemenang yang sangat dihormati dari 2025 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2025

Brown Brothers Limited Edition Kemasan Botol Anggur

oleh Yiqi Tang and Zona Yuechen Guan

Klien: Brown Brothers

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Warna

Desain

Tentang Brown Brothers Limited Edition Kemasan Botol Anggur

Brown Brothers Limited Edition adalah kemasan yang dirancang untuk anggur moscato bersoda dengan cita rasa buah. Rangkaian ini mencakup tiga varian yang merepresentasikan pagi, senja, dan tengah malam. Tinta beraroma diaplikasikan pada setiap varian, sehingga wewangian yang selaras dengan momen pilihan akan terlepas. Warna-warna cerah dan pola yang hidup membangkitkan suasana pesta musim panas tropis serta gagasan tentang reuni. Botolnya berformat standar 750 ml yang terbuat dari kaca daur ulang dan dicetak dengan grafis berkualitas tinggi yang tahan lama. Tujuannya adalah menghadirkan kemasan yang memikat baik bagi indra penglihatan maupun penciuman.

Pengakuan

Tentang A' Design Award Besi

Brown Brothers Limited Edition Kemasan Botol Anggur adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Brown Brothers Limited Edition Kemasan Botol Anggur diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Brown Brothers Limited Edition Kemasan Botol Anggur dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensi & Kemasan: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tag: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Teknologi Produksi: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Tantangan Desain: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Riset: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspirasi: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Durasi Proyek: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Alur Operasi: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Anggota Tim: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Kredit Gambar: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.