Panpan Kotak Hadiah by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2025

Panpan Kotak Hadiah

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #165767

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Colors

The Design

About Panpan Kotak Hadiah

Panpan adalah kotak hadiah edisi terbatas yang dirancang untuk menampung produk merek dan hadiah pilihan. Bentuk luarnya terinspirasi dari kotak makanan Tiongkok kuno, sementara dekorasinya mengikuti gaya Chinoiserie yang populer di Eropa pada abad ke-18. Landmark terkenal dari Tiongkok dan Prancis dipadukan dengan karakter merek dalam ilustrasi hot stamping. Kotak ini terbuat dari kardus, dengan pelat logam di bagian depan dan belakang. Motif gandum di sisi samping dan motif bambu di bagian dalam dibuat dengan teknik emboss pada kertas emas. Tutup lipatnya tertutup rapat dengan bantuan magnet.

The Recognition

About the A' Design Award Perunggu

Panpan Kotak Hadiah adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Panpan Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Panpan Kotak Hadiah memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Dimensions & Packaging: 105mm x 245mm x 335mm
Tags: Panpan, Packaging Design, Limited, Gift Box
Production Technology: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Design Challenge: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Research: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspiration: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Project Duration: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Operation Flow: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie