Qishan Saozi Noodles Kemasan Mi by Huang Yong

Qishan Saozi Noodles Kemasan Mi by Huang Yong is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2025

Qishan Saozi Noodles Kemasan Mi

by Huang Yong

Client: Qipinfu

A' Design Award Perunggu Winner in Kemasan Category

11,725

Verified Award Winner

Verify Award Status for #166486

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qishan Saozi Noodles Kemasan Mi

Qishan Saozi Noodles adalah desain kemasan untuk produk mi tradisional dari Qishan, Tiongkok. Ilustrasinya menampilkan seekor phoenix yang terbentuk dari mi dan uap, dengan setangkai cabai di paruhnya. Aneka bahan berwarna-warni mengelilingi phoenix tersebut, merujuk pada cita rasa dan warisan panjang hidangan ini. Phoenix juga mengingatkan pada legenda lokal yang berkaitan dengan Dinasti Zhou, sehingga menghubungkan merek dengan budaya daerah. Kemasan dibuat dari kertas kraft putih, yang dipilih karena warna alaminya dan tampilannya yang sederhana. Jenis huruf dan logo diaplikasikan dengan teknik hot stamping emas.

The Recognition

About the A' Design Award Perunggu

Qishan Saozi Noodles Kemasan Mi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Qishan Saozi Noodles Kemasan Mi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Qishan Saozi Noodles Kemasan Mi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
Dimensions & Packaging: 14mmx38mmx200mm
Tags: Qipinfu, Saozi noodles, Qishan Saozi noodles
Production Technology: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
Design Challenge: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
Research: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
Inspiration: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
Project Duration: Xi'an, China
Operation Flow: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
Team Members: Huang Yong
Image Credits: Illustrator/Hu Yunfeng