Flutter Kemasan Bunga oleh Morvarid Hashemi

Karya Flutter Kemasan Bunga oleh Morvarid Hashemi adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2025

Flutter Kemasan Bunga

oleh Morvarid Hashemi

Klien: My Way Design Company

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #167677

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Tentang Flutter Kemasan Bunga

Flutter bertujuan untuk mengurangi penggunaan produk yang tidak ramah lingkungan, seperti lembaran plastik, dalam industri kemasan bunga. Produk ergonomis ini memudahkan untuk membawa bunga dan mengurangi berat rangkaian bunga. Desain bionik yang terinspirasi dari sayap kupu-kupu memastikan bahwa saat membawa bunga, pengamat yang melihat dari depan dapat melihat bunga yang ditampilkan di atas sayap, membentuk model konseptual-fantasi. Kupu-kupu itu sendiri, sebagai simbol kebebasan, juga terlihat dalam desain kemasan ini.

Pengakuan

Tentang A' Design Award Perunggu

Flutter Kemasan Bunga adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Flutter Kemasan Bunga diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Flutter Kemasan Bunga memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The modern flower packaging design aims to reduce the use of environmentally unfriendly products (such as plastic sheets) in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The design of the product, as part of bionic design, is inspired by butterfly wings, which is evident from the appearance. The letters "m" and "w" (the logo of My Way Design group) are used to shape the butterfly wings.
Dimensi & Kemasan: The product is available in two sizes: 760 mm x 580 mm, with a 25 mm height difference between the two wings, and an 85 mm diameter hand hole. The smaller size is 100 mm smaller than the original design, except for the hand hole. The special design of the product and the use of 180-gram organic Kraft paper made in Iran reduce the likelihood of the bag tearing and prevent creasing.
Tag: Biodegradable, Bionic design, Flower Hanger, Flower Packaging, Conceptual-fantasy model Bag,
Teknologi Produksi: For product personalization, holes are provided on the edges of the product for ribbon threading. Ribbons are used to wrap the packaging and bring the two sides (wings) closer together. By allowing the buyer to choose the color and type of ribbon, product variety improves, and the buyer's choice is involved in selecting the color.
The design of the top curves, allows for the user's flowers to be visible. A hole at the top of the wings is designed for carrying the bouquet, giving the impression of holding a butterfly and highlighting the product's creative and fantasy design.
After several rounds of sampling the initial design, the final die cut began in production with the purchase of Kraft paper.
Tantangan Desain: The main challenge was not laminating the paper. Paper lamination in the inner layer of the product is a common practice to increase durability and prevent the flower packaging from getting wet. However, this material was not used in this design due to the non-biodegradable nature of plastic lamination. Instead, with the special design and increased thickness of the cardboard, the likelihood of the product tearing is reduced. To prevent the cardboard from getting wet when wrapping the flower stems, tying them with twine is recommended.
Riset: Field research was done in flower shops and the Iranian paper market to examine models for bags and the limited flower hanger products made from various materials. There was also, examination of existing designs on various websites, including Pinterest.
Inspirasi: The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Durasi Proyek: The use of biodegradable paper laminate in the interior of the product enhances its functionality and durability in the industry.
Alur Operasi: Before wrapping the flowers, the top part of the hanger should be placed on the table with the "m" on the left and the "w" on the right side of the product. The bouquet is wrapped and can optionally be either closed or glued to the inside of the bag. In the section for sealing the flower package, the user's involvement in selecting the ribbon adds a personalized touch to the package. The flower packaging bag is offered in two sizes for small and large bouquets and can ultimately be hung or worn on the wrist to display the butterfly concept through the holes by the user.
Kredit Gambar: Image #1: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #2: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #3: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #4: Photographer Hossein Karimzadeh, Flutter, 2025.
Image #5: Photographer Hossein Karimzadeh, Flutter, 2025.