Bellamy Sans Jenis Huruf by Paul Robb and Moira Bartoloni

Bellamy Sans Jenis Huruf by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Grafis, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafis· 2025

Bellamy Sans Jenis Huruf

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #167745

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Colors

The Design

About Bellamy Sans Jenis Huruf

Bellamy Sans adalah jenis huruf sans-serif kontemporer yang menafsirkan ulang gaya grotesque melalui sensibilitas modern yang halus. Berakar pada tradisi tipografi Swiss, ia menjunjung tinggi prinsip inti netralitas sambil memperkenalkan pendekatan yang lebih lembut terhadap kekakuan yang menjadi ciri khas grotesque klasik. Kontras halus dan lengkungan yang dibentuk dengan cermat memberikan jenis huruf ini keanggunan ekspresif yang sederhana, dengan kejelasan yang muncul tanpa bergantung pada ornamentasi yang berlebihan.

The Recognition

About the A' Design Award Perak

Bellamy Sans Jenis Huruf adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Bellamy Sans Jenis Huruf diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Bellamy Sans Jenis Huruf adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style with a refined, modern sensibility. Rooted in the tradition of Swiss typography, it maintains the core principle of neutrality while softening the rigidity often associated with classic grotesques. Its subtle contrast and carefully shaped curves lend it an understated elegance—minimalist yet expressive, free from superfluous ornamentation.
Dimensions & Packaging: The book is 120 pages, with the first section demonstrating the robustness of the font in use, the back pages are dedicated to the individual weights and glyphs.
Tags: Type design, Typeface, Specimen
Production Technology: The font was digitally created and supported by over 200 Latin languages. The cover was printed onto a recycled board, the internal pages onto 150gsm recycled paper and the book was hand-sewn.
Design Challenge: The primary challenge of this research lies in exploring how the utilitarian principles of historical grotesque typefaces with the nuanced sophistication of contemporary typography. It required addressing how typographic neutrality, clarity, simplicity, and versatility concepts can be reinterpreted through humanistic forms without compromising their functional essence. Additionally, the research must investigate how subtle design refinements can contribute to the evolution of modern typographic practices while honoring historical influences.
Research: This research investigates the design philosophy and developmental process behind the font and explores how Bellamy Sans bridges the gap between the minimalist, utilitarian principles of historical grotesques and the nuanced sophistication of contemporary typography. Central to its design is typographic neutrality, emphasizing clarity, simplicity, and versatility. However, Bellamy Sans reinterprets these qualities through a more humanistic lens, introducing subtle refinements that balance mechanical precision with organic warmth. This research highlights the typeface’s role in evolving modern typographic practices, offering insights into how historical influences can be harmonized with contemporary design needs.
Inspiration: The inspiration behind Bellamy Sans stems from a desire to bridge the gap between the functional clarity of mid-20th-century grotesque typefaces and the nuanced sophistication of contemporary design, embracing the idea of typographic neutrality—prioritizing clarity, simplicity, and versatility while reinterpreting these qualities with a more humanistic approach. The typeface was conceived to soften the rigidity often found in classic grotesques.
Project Duration: The initial designs were designed in November 2023 with the digital font launched in September 2024.
Operation Flow: The Specimen book was sent to the first ten companies that ordered the complete family.
Team Members: Paul Henry Robb
Moria Bartoloni
Image Credits: Paul Henry Robb