Kanade Japanese Fungsi Utama: Kemasan by Yuko Takagi

Kanade Japanese Fungsi Utama: Kemasan by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2025

Kanade Japanese Fungsi Utama: Kemasan

by Yuko Takagi

A' Design Award Perak Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #167834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Fungsi Utama: Kemasan

Desain kemasan untuk Kanade, sebuah minuman keras kerajinan premium khas Jepang, terinspirasi dari estetika tradisional untuk mencerminkan cita rasa produk yang halus dan alami. Terinspirasi oleh konsep harmoni, desain ini menggunakan kertas washi khusus dengan serat mengilap, menciptakan kontras antara permukaan matte dan kilau halus untuk kesan taktil yang bernuansa kerajinan tangan. Ilustrasi cat air dan kaligrafi tulisan tangan memperkuat kesan buatan tangan, sementara jenis huruf khusus menambahkan identitas yang modern namun berakar pada budaya. Hasilnya adalah kemasan yang menjembatani tradisi dan sensibilitas kontemporer untuk daya tarik global.

The Recognition

About the A' Design Award Perak

Kanade Japanese Fungsi Utama: Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Kanade Japanese Fungsi Utama: Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Kanade Japanese Fungsi Utama: Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi