Castanea Nectar Kemasan Madu oleh Inna Kovalenko

Karya Castanea Nectar Kemasan Madu oleh Inna Kovalenko adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2025

Castanea Nectar Kemasan Madu

oleh Inna Kovalenko

Klien: Kyiv Academy of Applied Arts

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

13,825

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #168736

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Castanea Nectar Kemasan Madu

Castanea Nectar adalah desain kemasan untuk madu kastanya. Teknik ilustrasi cat air menyampaikan kesan ringan dari bunga dan daun pohon kastanya. Logonya menggunakan garis-garis halus yang sedikit kental untuk menyiratkan kepekatan dan kekayaan rasa madu kastanya, sementara bentuk-bentuk tegasnya mengingatkan pada kekuatan pohon kastanya. Seekor lebah kecil menghubungkan elemen-elemen dalam logo. Madu disajikan dalam toples kaca 250 gram dengan label berukuran 125 kali 55 milimeter, yang ditempatkan dalam kotak berukuran 85 kali 85 kali 110 milimeter. Desain ini merujuk pada pohon kastanya sebagai simbol hijau Kota Kyiv.

Pengakuan

Tentang A' Design Award Perunggu

Castanea Nectar Kemasan Madu adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Castanea Nectar Kemasan Madu diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Castanea Nectar Kemasan Madu memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensi & Kemasan: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tag: Logo, gift, pattern, organic product
Teknologi Produksi: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Tantangan Desain: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Riset: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspirasi: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Durasi Proyek: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Alur Operasi: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Kredit Gambar: Implementation, idea, design Inna Kovalenko