Chinese Zodiac Gift Box Kotak Hadiah by Tao Ran

Chinese Zodiac Gift Box Kotak Hadiah by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2025

Chinese Zodiac Gift Box Kotak Hadiah

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award Perunggu Winner in Kemasan Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Kotak Hadiah

Kotak Hadiah Shio Cina adalah kotak kemasan yang dibuat untuk boneka Shio Cina. Hewan-hewan shio digambar dengan garis-garis sederhana, bukan menggunakan metode ilustrasi tradisional. Setiap pola tetap ringkas dan mudah dikenali, memadukan tema kuno dengan bahasa visual modern. Kotak luar terbuat dari karton abu-abu 1000g dan kertas putih es 128g dengan hot stamping. Kotak dalam terbuat dari karton abu-abu 500g dan kertas putih es 128g dengan hot stamping serta nampan EVA berukir. Kotak ini dirancang sebagai hadiah untuk teman.

The Recognition

About the A' Design Award Perunggu

Chinese Zodiac Gift Box Kotak Hadiah adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Chinese Zodiac Gift Box Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Chinese Zodiac Gift Box Kotak Hadiah memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.