Karya Daity Es Loli Buah oleh Mohsen Koofiani adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2025

Daity Es Loli Buah

oleh Mohsen Koofiani

Klien: Zarrin Ghazal Co. - DAITY Ice cream

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

13,599

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Verifikasi Status Penghargaan untuk #170509

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Warna

Desain

Tentang Daity Es Loli Buah

Desain ini diciptakan dalam gaya pop-art yang modern dan penuh semangat. Penggunaan warna-warna cerah yang terinspirasi musim panas dikombinasikan dengan tipografi besar yang mudah dibaca merupakan fitur utama dari desain ini, memastikan penyampaian informasi yang cepat kepada audiens. Warna-warna yang dipilih didasarkan pada rasa produk, menciptakan daya tarik visual bagi anak-anak, kesan menyenangkan bagi remaja, dan menyampaikan kualitas serta kesehatan bagi orang dewasa.

Pengakuan

Tentang A' Design Award Perunggu

Daity Es Loli Buah adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Daity Es Loli Buah diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Daity Es Loli Buah memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensi & Kemasan: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tag: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Teknologi Produksi: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Tantangan Desain: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Riset: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspirasi: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Durasi Proyek: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Alur Operasi: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Kredit Gambar: Creator and design Mohsen Koofiani