Ghaffari Stan Pameran by Mohammad Hakiminia

Ghaffari Stan Pameran by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Desain Arsitektur Pameran Dagang, Interior dan Pameran Competition Category.

PerakPameran Dagang· 2025

Ghaffari Stan Pameran

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

A' Design Award Perak Winner in Pameran Dagang Category

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Verified Award Winner
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Colors

The Design

About Ghaffari Stan Pameran

Ghaffari adalah sebuah stan pameran yang dirancang untuk sebuah perusahaan industri kimia. Stan ini menempati area seluas 400 meter persegi di Hall 6 Pusat Pameran Internasional Teheran. Sebuah dinding televisi berukuran besar ditempatkan di sepanjang aksis utama tapak dan menyajikan beragam konten merek. Layar tersebut dibuat menjorok ke dalam, sehingga mendefinisikan ulang batas antara stan dan koridor publik serta membentuk area transisi yang menyerupai panggung. Bagian lain dari aksis tersebut berfungsi sebagai pintu masuk utama. Stan ini juga memiliki ruang studio untuk demonstrasi produk, area wawancara, dan titik pengambilan foto.

The Recognition

About the A' Design Award Perak

Ghaffari Stan Pameran adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Ghaffari Stan Pameran diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Ghaffari Stan Pameran adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -