Jinzhongzi Kemasan Botol Baijiu by Wen Liu

Jinzhongzi Kemasan Botol Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2026

Jinzhongzi Kemasan Botol Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Besi Winner in Kemasan Category

5,667
Verified Award Winner
Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Kemasan Botol Baijiu

Jinzhongzi adalah desain kemasan untuk baijiu premium yang diproduksi di Provinsi Anhui, Tiongkok. Minuman keras ini disajikan dalam botol kaca kristal yang bagian bawahnya dibalut anyaman bilah bambu dan diselesaikan dengan lapisan cat semprot. Anyaman bambu tersebut merujuk pada metode penyimpanan tradisional merek ini, di mana bilah-bilah bambu dianyam mengelilingi guci yang telah diolah secara khusus untuk pematangan minuman keras. Botol ini berukuran 145 kali 115 kali 275 milimeter. Detail anyaman tersebut menambahkan kualitas taktil pada kemasan sekaligus memperkuat identitas merek.

The Recognition

About the A' Design Award Besi

Jinzhongzi Kemasan Botol Baijiu adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Jinzhongzi Kemasan Botol Baijiu diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Jinzhongzi Kemasan Botol Baijiu dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan