Xi Feng Jiu Tian Qi Kemasan Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Kemasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2026

Xi Feng Jiu Tian Qi Kemasan Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Perunggu Winner in Kemasan Category

9,571

Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Kemasan Baijiu

Xi Feng Jiu Tian Qi adalah desain kemasan untuk baijiu Tiongkok kelas premium. Botolnya dibuat dari kristal lokal, dilapisi emas melalui proses elektroplating, dan diselesaikan dengan motif ukiran laser. Tutupnya terbuat dari aluminium alloy dan dihiasi potongan berlian kristal. Bentuk tutup ini terinspirasi dari mahkota phoenix yang dikenakan para pengantin di Tiongkok kuno. Kotak hadiahnya terbuat dari akrilik dengan bentuk yang khas. Tutupnya terangkat bagaikan tirai dan perlahan menampakkan botol di dalamnya. Gerakan tersebut mengingatkan pada tradisi pengangkatan cadar merah dalam pernikahan tradisional Tiongkok.

The Recognition

About the A' Design Award Perunggu

Xi Feng Jiu Tian Qi Kemasan Baijiu adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Xi Feng Jiu Tian Qi Kemasan Baijiu diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Xi Feng Jiu Tian Qi Kemasan Baijiu memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan