Zui San Qiu Kemasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2026

Zui San Qiu Kemasan Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Perak Winner in Kemasan Category

22,178
Verified Award Winner
Verify Award Status for #173081

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zui San Qiu Kemasan Baijiu

Zui San Qiu adalah desain kemasan untuk baijiu, minuman keras tradisional Tiongkok. Permukaan botol dibuat dari batu gabro yang bersumber secara lokal, dibentuk oleh perajin terampil, dengan tekstur alami batu yang dibiarkan tampak apa adanya. Botol ini memiliki lengkung organik yang lembut sehingga nyaman digenggam. Kotak bagian luar terbuat dari komposit serat kulit regenerasi dan karet alam, yang memberikan kualitas sentuhan yang halus. Setelah digunakan, botol dapat dimanfaatkan kembali sebagai tempat lilin, vas bunga, atau kendi air, sedangkan kotaknya dapat berfungsi sebagai wadah penyimpanan.

The Recognition

About the A' Design Award Perak

Zui San Qiu Kemasan Baijiu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Zui San Qiu Kemasan Baijiu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Zui San Qiu Kemasan Baijiu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu originates from Anhui Province, China. It is defined by its distinctive flavor and complex aroma, setting it apart in the world of Chinese spirits. The most engaging feature of the liquor is its bottle: its fluid curves emulate the smooth, flowing sensation experienced after sipping. Moving away from conventional rigid bottle designs, this approach transforms the container into a striking visual emblem.
Dimensions & Packaging: 145mm*115mm*H275mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The natural texture of the stone remains exposed and unadorned. The outer box is constructed from a composite material that blends regenerated leather fibers with natural rubber, delivering a soft and smooth tactile experience. This return-to-nature philosophy resonates with and has been warmly received by its intended audience.
Design Challenge: The bottle is handcrafted with a soft, organic shape that ensures a comfortable grip. Its surface features a textured gabbro finish, offering an authentic touch of the natural environment. In today's highly industrialized world, many seek products that return to simplicity. This straightforward and natural design is created for them. After use, the bottle can be repurposed into decorative items like a candlestick, vase, or water jug. The box is also designed for reuse as a storage container.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: Designed under the theme of harmony between humanity and nature, the bottle integrates locally sourced gabbro into its surface, reflecting the textures of a natural ecosystem. This material is both biodegradable and recyclable. The form of the bottle is shaped with organic curves, a signature found throughout nature. Handcrafted by skilled ceramic artisans, it represents a commitment to the balanced coexistence of people and the environment. This philosophy helps distinguish the product and enhances its overall appeal.
Project Duration: March 2024, Shenzhen City, China
Operation Flow: This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The stone retains its natural, unadorned texture. The box is made from a composite of regenerated leather fibers and natural rubber, offering a soft and smooth touch. This back-to-nature approach invites users to form a deeper connection with the product.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan