Perak Kemasan · 2026
Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras
by Wen Liu
- A' Design Award Perak 2026 in Kemasan
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 22,837
- Verification code 47939B6463 · Verify this award
Colors
About Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras
Zhang Gong Lao Jiu 1975 merupakan kemasan yang dirancang untuk minuman keras khas Tiongkok. Bentuk keseluruhannya terinspirasi dari pohon-pohon akasia berusia seratus tahun yang tumbuh di area penyulingan. Kotak luarnya terbuat dari bubur kertas ramah lingkungan, dan tekstur kulit kayunya dibentuk melalui teknik emboss, bukan pencetakan tinta. Botolnya dibakar dengan glasir putih khas Tiongkok, dan proses transformasi tungku menciptakan pola-pola alami pada beberapa bagian. Permukaan botol menghadirkan kembali kesan tekstur usang dari lubang fermentasi kuno. Kemasan ini berukuran 125 x 125 x 290 milimeter.
About the A' Design Award Perak
Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Zhang Gong Lao Jiu 1975 Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Press Kit
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
