Congtai Huofenzi Kemasan Baijiu by Wen Liu

Congtai Huofenzi Kemasan Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2026

Congtai Huofenzi Kemasan Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Emas Winner in Kemasan Category

58,864
Verified Award Winner
Verify Award Status for #173414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Kemasan Baijiu

Congtai Huofenzi adalah desain kemasan untuk baijiu Tiongkok yang ditujukan bagi konsumen muda. Konsep visualnya didasarkan pada pergerakan air dan sifat aktif molekul minuman keras, yang diekspresikan melalui motif utama bernama Eye of Vitality. Botolnya memiliki tekstur emboss yang dinamis serta emblem merek yang disematkan pada plakat resin. Cekungan berkontur di bagian tengah botol memberikan kenyamanan saat digenggam. Kotak luarnya dibungkus dengan kertas bermotif serat kayu, sementara lapisan kertas khusus yang bertumpuk membentuk pola mengalir yang mengingatkan pada pegunungan dan sungai.

The Recognition

About the A' Design Award Emas

Congtai Huofenzi Kemasan Baijiu adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Congtai Huofenzi Kemasan Baijiu diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Congtai Huofenzi Kemasan Baijiu menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li