Dukang Soullink Kemasan Minuman Keras oleh Wei Li

Karya Dukang Soullink Kemasan Minuman Keras oleh Wei Li adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Dukang Soullink Kemasan Minuman Keras

oleh Wei Li

Klien: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

8,672

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #174343

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Dukang Soullink Kemasan Minuman Keras

Dukang Soullink adalah desain kemasan untuk set hadiah minuman keras dua botol. Set ini berisi 580 mililiter Baijiu dalam dua botol berukuran 322 dan 258 mililiter, dengan kadar alkohol 52 persen. Kotak hadiah berukuran 125 kali 96 kali 160 milimeter. Riak gelombang suara diukir pada botol bertekstur kristal, dan kedua botol membentuk satu pola utuh ketika diletakkan berdampingan. Bantalan silikon di dalam kotak berfungsi meredam guncangan. Desain ini menerjemahkan tema persahabatan yang erat ke dalam bahasa visual untuk kegiatan minum bersama dan pemberian hadiah.

Pengakuan

Tentang A' Design Award Perunggu

Dukang Soullink Kemasan Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dukang Soullink Kemasan Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dukang Soullink Kemasan Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimensi & Kemasan: Width 125mm x Depth 96mm x Height 160mm
Tag: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Teknologi Produksi: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Tantangan Desain: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Riset: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspirasi: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Durasi Proyek: 2025-07-01
Alur Operasi: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Anggota Tim: Liu Xinhui, Dong Jinghong, Li Wei