Connect To Turkiye Aegean Part Acara Budaya by Turkish Airlines

Connect To Turkiye Aegean Part Acara Budaya by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 A' Design Award Besi in Desain Acara dan Peristiwa Competition Category.

BesiAcara· 2026

Connect To Turkiye Aegean Part Acara Budaya

by Turkish Airlines

Client: Turkish Airlines

A' Design Award Besi Winner in Acara Category

7,473

Verified Award Winner

Verify Award Status for #175016

View at A' Design Award Press Release Award Badge

Colors

The Design

About Connect To Turkiye Aegean Part Acara Budaya

Connect To Turkiye Aegean Part adalah acara budaya lintas kota yang dirancang sebagai narasi yang bergerak, bukan sekadar acara yang berlangsung di satu lokasi tetap. Para tamu dipandu melintasi beberapa kota, dan setiap kota menghadirkan tema serta pengalaman inderawinya sendiri. Interaksi terjadi melalui ruang, cerita, dan penataan suasana, bukan melalui layar. Di situs arkeologi Efesus, seluruh instalasi dibangun di atas platform modular yang ditinggikan, sehingga tidak ada perekat, angkur, maupun peralatan berat yang menyentuh tanah bersejarah tersebut. Pelestarian warisan budaya dan keaslian lokal ditempatkan di atas kemegahan tontonan dan skala.

The Recognition

About the A' Design Award Besi

Connect To Turkiye Aegean Part Acara Budaya adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Connect To Turkiye Aegean Part Acara Budaya diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Connect To Turkiye Aegean Part Acara Budaya dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tags: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Production Technology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Design Challenge: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Research: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiration: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Project Duration: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operation Flow: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Image Credits: All visual and media credits: Turkish Airlines