Dukang Mellow Kemasan Minuman Beralkohol oleh Wei Li

Karya Dukang Mellow Kemasan Minuman Beralkohol oleh Wei Li adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Dukang Mellow Kemasan Minuman Beralkohol

oleh Wei Li

Klien: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Dukang Mellow Kemasan Minuman Beralkohol

Dukang Mellow adalah desain botol dan kemasan untuk baijiu, minuman keras hasil sulingan khas Tiongkok. Desain ini ditujukan bagi mereka yang minum seorang diri, serta berupaya menghadirkan kenyamanan emosional sekaligus kesegaran. Badan botol dibuat ramping dan aerodinamis, mengisyaratkan lintasan sebuah planet yang berputar. Bagian dasar terbalik yang membulat dan berbobot menambah kestabilan serta mengurangi risiko terguling, dan dipadukan dengan tutup berbahan logam. Botol dibuat dengan proporsi kaca daur ulang yang tinggi, dan kaca tersebut dapat didaur ulang kembali tanpa batas. Kemasan luarnya menggunakan kertas bersertifikasi hutan lestari.

Pengakuan

Tentang A' Design Award Perunggu

Dukang Mellow Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Dukang Mellow Kemasan Minuman Beralkohol diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Dukang Mellow Kemasan Minuman Beralkohol memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensi & Kemasan: Width 96mm x Depth 96.17mm x Height 115.95mm
Tag: Self pleasing, Spinning planet, Emotional comfort
Teknologi Produksi: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Tantangan Desain: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Riset: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspirasi: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Durasi Proyek: 2025-07-01
Alur Operasi: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Anggota Tim: Liu Xinhui , Dong Jinghong , Li Wei