Minsheng Lesuke Kemasan oleh Hangzhou Minsheng Healthcare Co., Ltd

Karya Minsheng Lesuke Kemasan oleh Hangzhou Minsheng Healthcare Co., Ltd adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Minsheng Lesuke Kemasan

oleh Hangzhou Minsheng Healthcare Co., Ltd

Klien: Hangzhou Minsheng Healthcare Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #177214

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Minsheng Lesuke Kemasan

Minsheng Lesuke adalah desain kemasan untuk obat penghenti kebiasaan merokok. Desainnya menggunakan simbol wajah tersenyum yang progresif dan sistem warna yang positif untuk memberikan dorongan semangat alih-alih peringatan. Kemasan awal berwarna oranye menandai dimulainya masa berhenti merokok, sementara kemasan pemeliharaan berwarna hijau melambangkan pertumbuhan dan keseimbangan. Sel dosis harian dipisahkan oleh garis sobek hasil pengepresan panas yang presisi, sehingga satu sel dibuka setiap hari dan kemajuan tetap terlihat. Badan kemasan terbuat dari film komposit berbahan dasar kertas yang dapat didaur ulang, dilapisi kertas matte dan film bertekstur lembut.

Pengakuan

Tentang A' Design Award Perunggu

Minsheng Lesuke Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Minsheng Lesuke Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Minsheng Lesuke Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensi & Kemasan: product dimensions, 82 mm x 25 mm x 125 mm
Tag: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Teknologi Produksi: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Tantangan Desain: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Riset: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspirasi: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Durasi Proyek: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Alur Operasi: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.