Hong Jiu Kemasan Minuman Keras by Tian Sheng Cheng

Hong Jiu Kemasan Minuman Keras by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2026

Hong Jiu Kemasan Minuman Keras

by Tian Sheng Cheng

Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

A' Design Award Perak Winner in Kemasan Category

17,511
Verified Award Winner
Verify Award Status for #177863

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Jiu Kemasan Minuman Keras

Hong Jiu adalah kemasan hadiah untuk baijiu, minuman keras khas Tiongkok berkadar alkohol tinggi. Botolnya berbentuk jembatan lengkung tradisional Tiongkok dan dibuat dari kaca kristal borosilikat tinggi, yang dipilih karena kejernihan dan ketahanannya terhadap benturan. Atap logam bersepuh emas, yang dibentuk melalui pengecoran lilin hilang presisi, serta motif awan, burung bangau, dan bunga bergaya cloisonné menghiasi bagian atasnya. Ketika tutupnya dibuka, bagian dalamnya terbentang bagaikan lukisan pemandangan di belakang botol. Nampannya juga berfungsi sebagai dudukan pajangan, sehingga botol dapat disimpan sebagai ornamen meja.

The Recognition

About the A' Design Award Perak

Hong Jiu Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Hong Jiu Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Hong Jiu Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensions & Packaging: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Production Technology: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Design Challenge: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Research: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiration: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Project Duration: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Operation Flow: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.