Sushico Fungsi Utama: Desain Kemasan oleh Alara Selin Murkozoglu

Karya Sushico Fungsi Utama: Desain Kemasan oleh Alara Selin Murkozoglu adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Sushico Fungsi Utama: Desain Kemasan

oleh Alara Selin Murkozoglu

Klien: Sushico

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Sushico Fungsi Utama: Desain Kemasan

Sebagai jaringan restoran Timur Jauh pertama dan paling tersebar luas di Turki, desain kemasan Sushico menafsirkan ulang esensi merek melalui perspektif baru, membentuk bahasa visual yang terinspirasi oleh filosofi dan simbol Timur Jauh. Estetika Asia dimodernisasi melalui ilustrasi khusus berbasis kanji, masing-masing menceritakan kisahnya sendiri. Palet kontemporer, yang dipimpin oleh warna merah Jepang, dan tipografi yang dipilih dengan cermat, selaras dengan semangat merek, melengkapi sistem yang minimal namun kuat.

Pengakuan

Tentang A' Design Award Perunggu

Sushico Fungsi Utama: Desain Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Sushico Fungsi Utama: Desain Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Sushico Fungsi Utama: Desain Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensi & Kemasan: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tag: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Teknologi Produksi: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Tantangan Desain: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Riset: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspirasi: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Durasi Proyek: 2025 Turkey, İstanbul
Paten: Copyrights belong to Sushico 2025
Kredit Gambar: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.