Power Trail Kemasan Guna Ulang by Wei Bai, Zhiqiang Cai and Rubo Chen

Power Trail Kemasan Guna Ulang by Wei Bai, Zhiqiang Cai and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2026

Power Trail Kemasan Guna Ulang

by Wei Bai, Zhiqiang Cai and Rubo Chen

Client: Shenzhen Hello Tech Energy Co.,Ltd

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Power Trail Kemasan Guna Ulang

Power Trail adalah kemasan karton lipat yang dirancang untuk digunakan kembali setelah dibuka. Kartonnya terbuka dalam urutan yang terpandu, dan grafis cetak menuntun pengguna melalui setiap langkahnya. Komponen punch-out dilepaskan langsung dari lembaran karton dan diubah menjadi sebuah aktivitas bersama. Tidak diperlukan material tambahan maupun perakitan sekunder untuk proses transformasi tersebut. Produksinya menggunakan metode standar, meliputi cetak offset, die-cutting yang presisi, serta pengeplongan garis lipat yang terkendali. Desain ini memperpanjang masa pakai kemasan dan membantu mengurangi pembuangan dini.

The Recognition

About the A' Design Award Perunggu

Power Trail Kemasan Guna Ulang adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Power Trail Kemasan Guna Ulang diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Power Trail Kemasan Guna Ulang memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
Dimensions & Packaging: Width 388 mm x Depth 278mm x Height 352mm
Tags: Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
Production Technology: The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
Design Challenge: The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
Research: This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
Inspiration: The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
Project Duration: The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
Operation Flow: The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
Team Members: Wei Bai, Yali Wang, Rubo Chen and Lvhan Chen