Songfengruo Ancient Tree Kemasan Teh Hitam by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Kemasan Teh Hitam by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2026

Songfengruo Ancient Tree Kemasan Teh Hitam

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Kemasan Teh Hitam

Songfengruo Ancient Tree adalah kotak hadiah yang dirancang untuk teh hitam premium. Kotak bagian luar berukuran 240 mm x 60 mm x 240 mm dan memuat tiga laci kecil, masing-masing berukuran 65 mm x 40 mm x 150 mm. Sebuah simbol jarum pinus diciptakan untuk merek ini dan diulang sebagai pola berjajar pada laci-lacinya. Cetak relief tanpa warna menambah kedalaman pada permukaan kertas yang datar. Susunan laci yang rapi mengingatkan pada sekat lipat khas Tiongkok. Nuansa cokelat tua serta kertas bertekstur dengan serat teh mengungkapkan komitmen merek terhadap alam, kesehatan, dan kualitas.

The Recognition

About the A' Design Award Perunggu

Songfengruo Ancient Tree Kemasan Teh Hitam adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Songfengruo Ancient Tree Kemasan Teh Hitam diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Songfengruo Ancient Tree Kemasan Teh Hitam memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.