Chic Della Kemasan Hadiah Krim by Jiayi Lu

Chic Della Kemasan Hadiah Krim by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2026

Chic Della Kemasan Hadiah Krim

by Jiayi Lu

Client: Chic Della

A' Design Award Perunggu Winner in Kemasan Category

5,969

Verified Award Winner

Verify Award Status for #182118

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chic Della Kemasan Hadiah Krim

Chic Della adalah kemasan hadiah untuk krim wajah, yang diciptakan bersama seni cetak balok kayu Taohuawu Suzhou. Motif peoni dari cetakan balok kayu Dinasti Ming "Flowers Bloom in Wealth and Prosperity" didekonstruksi dan ditata ulang dalam gaya geometris modern, sementara garis-garis tajam serta tekstur cetakan aslinya tetap dipertahankan. Kotak hadiah ini dibuat dari kertas seni dengan penerapan foil emas (gold foil stamping) dan berukuran 250 kali 90 kali 250 milimeter. Rangkaian ini dinamai "The Secret of Flower Beauty" dan mencerminkan gagasan Timur tentang merawat kulit dengan bunga.

The Recognition

About the A' Design Award Perunggu

Chic Della Kemasan Hadiah Krim adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Chic Della Kemasan Hadiah Krim diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Chic Della Kemasan Hadiah Krim memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
Dimensions & Packaging: Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
Tags: Branding, Packaging, Gift
Production Technology: The gift box is made using art paper and a gold foil stamping process.
Design Challenge: The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
Research: Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
Inspiration: The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
Patents: Copyrights belong to CHIC DELLA, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.