Massaya Kemasan Anggur by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2014

Massaya Kemasan Anggur

by BRANDiT.

Client: BRANDiT.

A' Design Award Besi Winner in Kemasan Category

17,460

Verified Award Winner

Verify Award Status for #32564

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Massaya Kemasan Anggur

Massaya adalah kemasan dekoratif yang dirancang untuk menampung dua botol anggur. Sebagian besar kemasan anggur dibuat untuk penyajian vertikal dan langsung dibuang setelah botolnya dikeluarkan. Massaya menawarkan alternatif yang dapat digunakan kembali. Kemasan ini berorientasi horizontal, karena anggur paling baik disimpan dalam posisi tersebut, dan tampilannya menyerupai buku antik. Potongan die cut di bagian dalam yang dibentuk sesuai kontur kedua botol menahannya dengan aman pada tempatnya. Sistem penutupnya menggunakan dua flap samping dan dua flap yang lebih kecil, sehingga tidak memerlukan stiker. Kotak ini dapat diisi ulang atau digunakan sebagai benda dekoratif di atas rak.

The Recognition

About the A' Design Award Besi

Massaya Kemasan Anggur adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Massaya Kemasan Anggur diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Massaya Kemasan Anggur dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian