Stumbras Vodka Label by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award Perak in Desain Kemasan Competition Category.
PerakKemasan· 2014
Stumbras Vodka Label
Client: Stumbras
A' Design Award Perak Winner in Kemasan Category
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- Verified Award Winner
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The Design
About Stumbras Vodka Label
Koleksi vodka Klasik Stumbras ini menghidupkan kembali tradisi pembuatan vodka Lituania. Desain membuat produk tradisional lama dekat dan relevan dengan konsumen saat ini. Botol kaca hijau, tanggal penting untuk pembuatan vodka Lithuania, legenda berdasarkan fakta nyata, dan detail menyenangkan, menarik - bentuk melengkung yang mengingatkan pada foto-foto lama, bilah miring di bagian bawah yang melengkapi komposisi simetris klasik, dan font serta warna yang menunjukkan identitas setiap sub-merek - semuanya membuat koleksi vodka tradisional tidak tradisional dan menarik.
The Recognition
About the A' Design Award Perak
Stumbras Vodka Label adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Stumbras Vodka Label diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Stumbras Vodka Label adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
- Tags
- Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
- Production Technology
- Flexo printing, cold foil, embossing
- Design Challenge
- Making an old traditional product close and relevant to nowadays consumer.
- Research
- Discovering links to the past to reveal them in a modern appearance.
- Inspiration
- Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
- Project Duration
- This line of traditional Stumbras' vodkas was introduced in late summer 2013.
- Team Members
- Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras") - Image Credits
- Edgaras Marozas
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