Lithuanian Vodka Gold Desain Kemasan Vodka by Studija Creata

Lithuanian Vodka Gold Desain Kemasan Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2015

Lithuanian Vodka Gold Desain Kemasan Vodka

by Studija Creata

Client: Stumbras

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner
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Colors

The Design

About Lithuanian Vodka Gold Desain Kemasan Vodka

Kemurnian dan kejernihan adalah sifat utama yang mencerminkan kualitas vodka. Aspek-aspek tersebut harus ditekankan saat melakukan rebranding Lithuanian Vodka Gold – pemimpin pasar vodka di Lithuania. Pada saat yang sama, beberapa unsur identitas nasional diperkenalkan – nama Lithuanian Vodka itu sendiri menuntut pilihan ini. Motif etnik autentik ditransformasikan menjadi komposisi modern yang bersih. Ketika kesan masif dari label lama dihilangkan untuk menciptakan dekorasi perforasi yang ringan, emas mulai bersinar dengan cara yang jauh lebih elegan.

The Recognition

About the A' Design Award Perunggu

Lithuanian Vodka Gold Desain Kemasan Vodka adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Lithuanian Vodka Gold Desain Kemasan Vodka diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Lithuanian Vodka Gold Desain Kemasan Vodka memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas