SugarLady Ladies Brand Pop-up Store Desain Interior Toko Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Desain Ruang Interior dan Pameran Competition Category.

PerakInterior· 2017

SugarLady Ladies Brand Pop-up Store Desain Interior Toko Popup

by Prism Design

Client: Prism Design

A' Design Award Perak Winner in Interior Category

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Verified Award Winner

Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Desain Interior Toko Popup

SugarLady adalah interior toko pop-up yang dirancang untuk sebuah merek pakaian wanita di Shanghai, Tiongkok. Kristal gula digunakan sebagai tema utama, menghubungkan interior dengan nama merek tersebut. Setiap sel pajangan dibangun dari rangka baja yang dilapisi lembaran nilon industri. Panel LED berukuran 600 kali 600 milimeter menerangi sel-sel tersebut dari dalam, sehingga setiap unit memancarkan cahaya yang lembut. Sel-sel ini sederhana dan ringan, sehingga dapat dipasang, dipindahkan, dan disusun kembali dalam berbagai konfigurasi. Luas totalnya adalah 6 kali 10 meter dan mencakup sebuah ruang pas.

The Recognition

About the A' Design Award Perak

SugarLady Ladies Brand Pop-up Store Desain Interior Toko Popup adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. SugarLady Ladies Brand Pop-up Store Desain Interior Toko Popup diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. SugarLady Ladies Brand Pop-up Store Desain Interior Toko Popup adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI