Alita Desain Botol dan Label by Studija Creata

Alita Desain Botol dan Label by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2017

Alita Desain Botol dan Label

by Studija Creata

Client: Mv Group

A' Design Award Perak Winner in Kemasan Category

29,235

Verified Award Winner

Verify Award Status for #55205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Alita Desain Botol dan Label

Tujuan utama dari redesain ini adalah untuk meningkatkan kesadaran merek secara keseluruhan dan menonjolkan keunggulan khas seperti metode produksi klasik, bahan baku dan kualitas. Rebranding lengkap ALITA mencakup botol baru, logo yang diperbarui, monograf, kapsul dan desain label. Produk-produk kini memiliki lebih banyak elemen spesifik untuk kategori wine berkilau dan sampanye dengan pengenalan sentuhan klasik yang ringan dan sedikit soliditas namun tetap mempertahankan secara keseluruhan nuansa yang cukup modern dan ringan.

The Recognition

About the A' Design Award Perak

Alita Desain Botol dan Label adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Alita Desain Botol dan Label diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Alita Desain Botol dan Label adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas