Karya Beeopic Honey oleh Sophia Georgopoulou adalah pemenang yang sangat dihormati dari 2018 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.
BesiKemasan· 2018
Beeopic Honey
oleh Sophia Georgopoulou
Klien: Biopic Thyme Honey
Pemenang A' Design Award Besi dalam Kategori Kemasan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #67903Desain
Tentang Beeopic Honey
Beeopic is a premium quality thyme honey from Kalymnos, Greece. The name Beeopic was born based on a play on the English word biopic which is used to describe a cinematic or television biography of a person and the bee, expressing the dedication beekeeping demands in order to achieve high quality honey. Inspired by the brand name, the design expresses the idea that the bee itself writes the beekeapers' life. By choosing this idea, a logo was created that shows a bee with its lower part of the body being a fountain pen. The rough packaging design connote the handmade essence of the product.
Pengakuan
Tentang A' Design Award Besi
Beeopic Honey adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Beeopic Honey diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Beeopic Honey dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- BEEOPIC is a brand new premium honey from Kalymnos, Greece.
Dionysis Trikilis (the client and the beekeeper) asked us to create the brand name and the visual identity and packaging of his product. In the briefing we were informed about the dedication beekeeping demands in order to achieve high quality honey. This is how the name BEEOPIC was born, a play on the English word biopic which is used to describe a cinematic or television biography of a person.
Following the creative concept that dictates the brand name narrating beekeeper’s life we took a leap and decided that the design should depict the idea that the bee itself “writes” his life. By choosing this idea we came up with a design that shows a bee with its lower part of the body being a fountain pen. The rough design of bee-pen along with the tense logotype in black and white create an overall strong and clear impression to the consumer. The packaging also carries a small brochure that follows the brand’s aesthetics and provides biographical information about the beekeeper and the way he sees his life with the bees. - Dimensi & Kemasan
- Label Design of 1000g / 25,2 x 18cm (total size with top sticker)
Label Design of 500g / 21 x 14cm (total size with top sticker)
hanged card for both sizes / 12 x7 cm (open) - Tag
- honey, thyme, kalymnos, bee, pen, fountain pen, black, design award, graphic design greece, sophiagdotcom, sophia georgopoulou, greece, food, beekeeper, biography, pen, greek honey
- Teknologi Produksi
- Glass jar in 500gr and 1000gr
sticker label printed in Offset method
hanged card with details of the product - Tantangan Desain
- The hardest part of the journey was the physical distance, since we are based in Athens (Greece) and the Client is based in Kalymnos. But the most interesting part was that the whole collaboration took part through Skype and emails.
- Riset
- The main research regarding this project was the other honey brands mainly in the Greek but also in the European Market. We tried to see the main visual codes of the market and the same time we tried to differentiate the brand Beeopic trying to express its main values, concept and quality.
- Inspirasi
- The main inspiration of this project was the beekeepers lifestyle.
Beekeeping is not just a business but a lifestyle, one that demands the beekeeper to follow his beehives needs. - Durasi Proyek
- This project started in May 2017 and the first batch of products were finalised in August 2017. The project is still ongoing with new label designs for new products.
- Alur Operasi
- Every Beeopic Honey product comes with a little hanged card explain the biography of the beekeeper as long as details about the product. On the actual jar there is a space where you can write the persons' name that you want to give this product as a gift. Beeopic products can be found online on www.beeopic.gr
- Paten
- Copyrights belong to Sophia Georgopoulou, 2017.
- Anggota Tim
- Design: Sophia Georgopoulou
Brand Name & Copy: Nikos Vlachogianis
Photographer: George Pavlakos
Printer: Petros Daniil - Kredit Gambar
- Image #1: Photographer George Pavlakos, 2017
Image #2: Photographer George Pavlakos, 2017
Image #3: Photographer George Pavlakos, 2017
Image #4: Photographer George Pavlakos, 2017
Image #5: Photographer George Pavlakos, 2017
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