Chips BCBG Kemasan Makanan by Arome Agency

Chips BCBG Kemasan Makanan by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2020

Chips BCBG Kemasan Makanan

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Perunggu Winner in Kemasan Category

17,432

Verified Award Winner

Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Kemasan Makanan

BCBG adalah merek keripik yang dibuat pada tahun 2001 di selatan Prancis. Merek ini menawarkan manufaktur berkualitas tinggi dengan kreativitas resep dan rasa yang luar biasa. Desainer menciptakan pada tahun 2020 serangkaian karakter baru untuk rangkaian baru crips. Mereka mengerjakan konsep crips / character. Ilustrasi baru ini mewakili rangkaian keripik dengan nada orisinal dan menyenangkan. Karakternya bagus dan elegan seperti produk yang diwakili.

The Recognition

About the A' Design Award Perunggu

Chips BCBG Kemasan Makanan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Chips BCBG Kemasan Makanan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Chips BCBG Kemasan Makanan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel