Pastry Gift Box Kotak Hadiah oleh Fudesign - Kazuo Fukushima

Karya Pastry Gift Box Kotak Hadiah oleh Fudesign - Kazuo Fukushima adalah pemenang yang sangat dihormati dari 2019 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2019

Pastry Gift Box Kotak Hadiah

oleh Fudesign - Kazuo Fukushima

Klien: Shanghai Yuyuan（group）co. Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Tentang Pastry Gift Box Kotak Hadiah

Tuan Qiao adalah merek kue Yu Yuan. Merek ini bertujuan untuk menyebarkan dan menyebarkan informasi baik dari mulut ke mulut tentang tempat pemandangan dan kota Shanghai. Inspirasi desainnya berasal dari arsitektur bersejarah Shanghai, mewakili budaya yang unik. Desain kreatifnya menyerap intisari arsitektur yang dapat menjadi gambaran simbolis gaya Shanghai kuno, dipadukan dengan gaya modern. Hal ini membuat paket oleh-oleh tersebut menarik wisatawan untuk membeli sebagai makanan khas setempat.

Pengakuan

Tentang A' Design Award Perak

Pastry Gift Box Kotak Hadiah adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Pastry Gift Box Kotak Hadiah diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Pastry Gift Box Kotak Hadiah adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensi & Kemasan: Width 250 mm x Depth 250 mm x Height 32 mm
Tag: Food, Package, Logo, Old Shanghai,
Teknologi Produksi: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Tantangan Desain: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Riset: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspirasi: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Durasi Proyek: The project started in November 2018 in Shanghai and finished in January 2019.
Alur Operasi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Anggota Tim: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing