Huge Love Kotak Pengepakan by Yufeng Li and Xuan Zhang

Huge Love Kotak Pengepakan by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Desain Kemasan Competition Category.

BesiKemasan· 2020

Huge Love Kotak Pengepakan

by Yufeng Li and Xuan Zhang

Client: Huge Love

A' Design Award Besi Winner in Kemasan Category

10,430

Verified Award Winner

Verify Award Status for #86630

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love Kotak Pengepakan

Desain kemasan harus sesuai dengan gaya estetika anak muda. Apa yang menjadi perhatian kaum muda? Mereka menjalani gaya hidup yang menyenangkan dan menyukai estetika sederhana. Sekaligus menjunjung individualitas dan berani mencoba menerima hal-hal baru. Oleh karena itu, desainnya mendobrak gaya kemasan asli industri pembalut wanita yang lebih ringkas dan menarik.

The Recognition

About the A' Design Award Besi

Huge Love Kotak Pengepakan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Huge Love Kotak Pengepakan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Huge Love Kotak Pengepakan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan