The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras by Li Zuo

The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Desain Kemasan Competition Category.

PerakKemasan· 2020

The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Perak Winner in Kemasan Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras

Wu adalah desain kemasan untuk minuman keras beraroma Maotai kelas atas. Botolnya dibentuk menyerupai setetes cairan, mengungkapkan gagasan bahwa minuman di dalamnya merupakan sari pati yang tersuling halus. Permukaan kacanya diglasir dan logonya dilapisi emas. Kotak luarnya terbuat dari kayu alami yang diukir dengan pola urat air, yang menggemakan bentuk botol dan dapat didaur ulang. Cetakan kaca berukir kayu digunakan dalam proses produksinya. Satu set lengkap berukuran lebar 260 mm, kedalaman 140 mm, dan tinggi 300 mm. Desain ini membantu pembeli memahami karakter minuman keras tersebut.

The Recognition

About the A' Design Award Perak

The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. The Soul of Maotai Flavour Wu Kemasan Botol Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo