Fanwu Xiangyin Tea Kemasan Teh by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Kemasan Teh by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2020

Fanwu Xiangyin Tea Kemasan Teh

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Emas Winner in Kemasan Category

38,975

Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fanwu Xiangyin Tea Kemasan Teh

Teh Fanwu Xiangyin adalah desain kemasan untuk teh Pu'er dari Xishuangbanna di Yunnan, Tiongkok. Ilustrasinya berbentuk kepala gajah dan memadukan kebun teh, pohon teh, pemetik teh, serta satwa khas Yunnan. Kotak luarnya terbuat dari material kayu terkompresi yang tidak mencemari, dapat terurai, dan ramah lingkungan. Kotak ini ringan serta mudah dibawa. Teh disimpan dalam toples logam bergagang, dan toples tersebut dapat digunakan kembali setelah teh habis. Desain ini menghadirkan budaya teh tradisional dalam bentuk kontemporer sekaligus mendukung kesadaran akan lingkungan.

The Recognition

About the A' Design Award Emas

Fanwu Xiangyin Tea Kemasan Teh adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Fanwu Xiangyin Tea Kemasan Teh diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fanwu Xiangyin Tea Kemasan Teh menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018