Feel The Vineyard Desain Pameran oleh Kelvin Chan

Karya Feel The Vineyard Desain Pameran oleh Kelvin Chan adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Acara dan Peristiwa.

PerungguAcara· 2020

Feel The Vineyard Desain Pameran

oleh Kelvin Chan

Klien: Hong Kong Trade Development Council - Exhibition Services

Pemenang A' Design Award Perunggu dalam Kategori Acara

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Verifikasi Status Penghargaan untuk #86887

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Tentang Feel The Vineyard Desain Pameran

Feel the Vineyard adalah desain pameran yang diciptakan untuk pameran dagang anggur dan minuman beralkohol di Hong Kong. Tata letaknya mencakup area seluas delapan ratus tiga puluh tiga meter persegi dan menampung stan untuk 255 merek anggur. Temanya adalah sebuah kilang anggur. Kayu, rumput, dan logam menjadi material utama. Motif kayu mengingatkan pada tong-tong tradisional, sementara rumput menghadirkan kesan kebun anggur. Lemari logam berjaring kawat dipilih sebagai unit pajangan untuk menghemat ruang dan memungkinkan penataan yang fleksibel. Sebuah dinding aroma menyajikan beragam wangi anggur Australia, dan sebuah bar anggur menawarkan area pencicipan yang santai.

Pengakuan

Tentang A' Design Award Perunggu

Feel The Vineyard Desain Pameran adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Feel The Vineyard Desain Pameran diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Feel The Vineyard Desain Pameran memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensi & Kemasan: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tag: Exhibition, winery, natural, Australia, Wine, modern, creative
Teknologi Produksi: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Tantangan Desain: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Riset: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspirasi: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Durasi Proyek: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Alur Operasi: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Kredit Gambar: Hong Kong Trade Development Council